The project was a focused innovation initiative aimed at improving how sellers interact with and control vehicle inventory. The product existed on a legacy platform, had grown increasingly complex, and user frustrations with inactive listings, unclear stats, and limited configurability were impacting usability and satisfaction.

I used a structured Google Design Sprint framework to rapidly explore, validate, and prototype solutions that could inform future product enhancements. The process included deep dives into current pain points and rapid co-creation of ideal-state experiences.

• Improve clarity around the active/inactive listing states.
• Surface real-time, actionable performance metrics for listed vehicles.
• Give users more control over how they manage and view their inventory data.
• Validate solutions quickly with real users representing various dealership sizes and types.

I organized and led the design sprint, guiding an executive/VP-level cross-functional team through structured innovation and validation. I facilitated the workshop activities, led the design of a high-fidelity prototype, and organized usability testing with real users across different dealer types.

• Sprint planning, facilitation, and timeboxing
• Conducting expert interviews and mapping exercises
• Leading ideation through sketching and voting
• Oversaw and approved UX team's high-fidelity prototype development
• Organizing a moderated user testing
• Synthesizing insights and documenting outcomes for roadmap integration

The Design Sprint is essentially a 4-day intense hackathon. On Day 1 we define the challenges and scope of the week. Day 2 is about deciding what challenges to prototype. Day 3 is about rapidly building the high-fidelity prototype, which is then tested with real users on Day 4.

The outcome of every Design Sprint Week is an interactive prototype, tested by real users, and with clear insights on where to go next. This is not a “wireframe” or a “paper prototype”, it looks and feels like a real product.

Once we have a tangible representation of the product, and real user insights to guide our next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to production-ready, or you could use the prototype to sell the idea further and develop the concept.

• Clear yes/no answers to the questions you started with.
• Documentation of the initial research results.
• A specific long-term goal incl. success metrics for internal alignment.
• Recommended next steps based on effort/impact.
• A high-fidelity interactive prototype, tested by real users (incl. design files and access to user test videos).
• Product will provide strategy and vision.

• Prioritized validated improvements for development
• Created stakeholder alignment across UX, Product, and Engineering
• Demonstrated value of design sprints as a rapid problem-solving tool
• Sparked future initiatives around dashboard customization and role-based UX